Mayan Riviera is a tourism district following the highway 307 of Quintana Roo, Mexico. It historically started at Playa del Carmen and ended at Tulum, though the towns of Puerto Morelos to the north of Playa del Carmen and Felipe Carrillo Puerto inland are both currently being promoted as part of the Riviera Maya tourist corridor. The Mayan Riviera was originally called the Cancun - Tulum corridor, but in 1999 it was renamed as the Mayan Riviera
It is famous for its all-inclusive resorts and smaller boutique hotels along the highway 307 and on or near the beaches. Luxury travel entities have been instrumental in increasing luxury villa rentals and yacht charters in the area.